The Evolution of Juventus: Premium Logo History Infographic (1905-2024)
Product Details
Size
Framed A5: 167 × 228 mm / 6.6 × 9 inch
Unframed A5: 148,5 × 210 mm / 5.8 × 8.3 inch.
Frame / Unframed
With a framed print you'll get a premium FSC®-certified pine wood frame with glass that can stand upright or hang on a wall. Optional colors in black, white and wood.
Paper
300 g/m² matte coated paper.
Gift wrap
Neatly wrapped with durable paper and a ribbon so you can send your gift directly to that special person.
Shipping & Returns
Shipping
Orders ship within 2–5 business days from the Netherlands. Unframed prints: €4.90 NL / €9.90 EU / €14.90 ROW. Framed prints: €6.90 NL / €9.90 EU / €24.90 ROW. Free Worldwide Shipping on all orders over €75.
Delivery
EU: 3–7 business days. UK/US/CA: 5–12 business days. Rest of world: 7–21 business days.
Returns
30-day hassle-free returns. If you're not satisfied, contact us for a full refund or exchange.
119 Years of Turin Football Heritage
Juventus was founded in 1897 by a group of Turin students, though the first documented crest appeared in 1905. This poster traces the visual evolution of The Old Lady—from early oval shields and the adoption of the iconic black-and-white stripes to the modern minimalist identity that sparked global debate.
Every badge revision reflects the club's transformation: from a local Turin institution through decades of Serie A dominance, 36 Scudetti, and the move to Allianz Stadium. Whether you remember the classic oval crest or watched the 2017 rebrand unfold, this is your archive.
Hand-restored for collectors
Every badge in this timeline was digitally restored to preserve the fine details that don't survive low-res reproductions. From the early oval shields to the 2017 J rebrand, each mark is rendered at print-ready fidelity. For the full history—see the reference section below.The Black & White Stripes
Adopted in 1903 after a kit shipment from Notts County—a defining moment in Juve identity.
The Oval Shield Era
The classic crest that carried Juventus through decades of Serie A dominance and European glory.
The 2017 Rebrand
A bold minimalist "J" that divided fans but modernized the club for the digital age.
Ready to frame or gift
Choose from black, white, or oak wood frames—each FSC®-certified with glass and a built-in stand. Add gift wrap for a ribbon and personal note, ready to send directly to any Bianconeri supporter.
The Story of the Juventus Logo: A Collector's Reference
Juventus logo history: curated for collectors
1897–1905: The founding years
Juventus Football Club was founded in 1897 by a group of Turin students. The earliest visual identity emerged around 1905, featuring simple emblems that would evolve into one of Italian football's most recognizable crests.
The Notts County connection
In 1903, Juventus received a shipment of black-and-white striped kits from English club Notts County. The stripes became permanent, defining the club's visual language for over a century.
The oval shield era
The classic oval crest carried Juventus through its most dominant decades—36 Serie A titles, multiple Champions League campaigns, and the transition from Stadio delle Alpi to Juventus Stadium (now Allianz Stadium).
2017: The controversial rebrand
In 2017, Juventus unveiled a radical new identity: a minimalist "J" replacing the traditional crest. Designed by Interbrand, it divided fans but positioned the club as a global lifestyle brand beyond football.
Museum-Grade Specs
Printed on museum-grade 300g/m² matte stock to minimize glare and preserve detail at close viewing distance. Finished to Amsterdam studio quality—built to live like a quiet gallery piece, not disposable merch.