The Evolution of Atletico Madrid: Premium Logo History Infographic (1903-2024)
Product Details
Size
Framed A5: 167 × 228 mm / 6.6 × 9 inch
Unframed A5: 148,5 × 210 mm / 5.8 × 8.3 inch.
Frame / Unframed
With a framed print you'll get a premium FSC®-certified pine wood frame with glass that can stand upright or hang on a wall. Optional colors in black, white and wood.
Paper
300 g/m² matte coated paper.
Gift wrap
Neatly wrapped with durable paper and a ribbon so you can send your gift directly to that special person.
Shipping & Returns
Shipping
Orders ship within 2–5 business days from the Netherlands. Unframed prints: €4.90 NL / €9.90 EU / €14.90 ROW. Framed prints: €6.90 NL / €9.90 EU / €24.90 ROW. Free Worldwide Shipping on all orders over €75.
Delivery
EU: 3–7 business days. UK/US/CA: 5–12 business days. Rest of world: 7–21 business days.
Returns
30-day hassle-free returns. If you're not satisfied, contact us for a full refund or exchange.
121 Years of Madrid Football Heritage
Atletico Madrid was founded in 1903 as Athletic Club de Madrid by Basque students in the Spanish capital. This poster traces the visual evolution of Los Colchoneros—from early connections to Athletic Bilbao through the adoption of the iconic red-and-white stripes that define the club's identity today.
Every badge revision reflects the club's journey: from the Vicente Calderón years through La Liga titles, Europa League triumphs, and the move to Wanda Metropolitano. Whether you remember the classic bear-and-tree crest or watched Diego Simeone transform the club, this is your archive.
Hand-restored for collectors
Every badge in this timeline was digitally restored to preserve the fine details that don't survive low-res reproductions. From the early Basque-influenced crests to the modern Metropolitano identity, each mark is rendered at print-ready fidelity. For the full history—see the reference section below.The Basque Connection
Founded by Basque students in 1903, the club's early identity reflected its Athletic Bilbao roots.
The Bear & Tree
Madrid's heraldic symbol became central to the crest, anchoring Atleti to its capital city identity.
Los Rojiblancos
The red-and-white stripes adopted in 1911 remain the club's defining visual element.
Ready to frame or gift
Choose from black, white, or oak wood frames—each FSC®-certified with glass and a built-in stand. Add gift wrap for a ribbon and personal note, ready to send directly to any Colchoneros supporter.
The Story of the Atletico Madrid Logo: A Collector's Reference
Atletico Madrid logo history: curated for collectors
1903: The Basque founding
Atletico Madrid was founded in 1903 as Athletic Club de Madrid by Basque students studying in the capital. Early visual identity reflected close ties to Athletic Bilbao, with shared colors and similar crest structures.
The red-and-white stripes
In 1911, Atletico adopted the red-and-white striped kit that would become their defining visual element. Legend says the stripes came from mattress fabric—hence the nickname "Los Colchoneros" (The Mattress Makers).
The bear and tree: Madrid's heraldry
The bear and strawberry tree from Madrid's coat of arms became central to Atletico's crest, distinguishing the club from its Basque origins and anchoring it firmly to the Spanish capital.
The Simeone era and Metropolitano
Under Diego Simeone, Atletico transformed into a European powerhouse. The move to Wanda Metropolitano in 2017 brought subtle crest refinements for the modern digital age while preserving the club's working-class identity.
Museum-Grade Specs
Printed on museum-grade 300g/m² matte stock to minimize glare and preserve detail at close viewing distance. Finished to Amsterdam studio quality—built to live like a quiet gallery piece, not disposable merch.